DALLAS – APRIL 5, 2022 – Integrity Marketing Group, LLC (“Integrity”), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has entered into an agreement to acquire Greenhill Management, an independent marketing organization based near Jackson, Mississippi. As part of the acquisition, Mike Greenhill, President of Greenhill Management, will become a Managing Partner in Integrity. Financial terms of the acquisition were not disclosed.
M.C. Greenhill founded Greenhill Management nearly 60 years ago, offering health insurance products and annuities to seniors in Louisiana and Mississippi. His son, Mike Greenhill, assumed company leadership in 1984. By remaining steadfastly dedicated to the highest level of service and support for agents, Greenhill Management has become a respected and high-performing agency specializing in Medicare.
“Greenhill Management understands the value of service in this business — it has fueled their success across the South for generations,” explained Bryan W. Adams, Co-Founder and CEO of Integrity. “Integrity shares that commitment, which makes this partnership a fantastic match. In addition, Mike can usher in a new generation of growth while remaining at the helm of his organization. Integrity’s broad suite of systems and resources will empower Greenhill Management to expand into new service categories and provide high-quality products to serve even more Americans. It will be a privilege to see Mike and his team progress using the industry-leading platform Integrity offers its partners.”
“As I look to the future of Greenhill Management, I’m ready for opportunities for diversification and security,” explained Mike Greenhill, President of Greenhill Management. “Integrity can not only help us upgrade our product portfolio, but also extend the regions we’re serving. With Integrity’s technology and resources powering our team, I know the legacy of the family company my father founded is secure. Our employees and agents will have more opportunities to serve more people than ever, while our culture remains intact. We’ll boost our efficiencies and at the same time benefit from the additional credibility and stability that come from being part of a large company. We’re so proud that Greenhill Management is now an Integrity partner.”
An Integrity partnership will connect Greenhill Management with other innovative leaders and icons who learn from each other and strategize to meet today’s industry opportunities. As part of Integrity’s rapidly growing partner network, leading companies collaborate to develop and implement improved insurance and financial service processes — all to better protect the life, health and wealth of Americans.
Through its comprehensive insurtech platform, Integrity will help Greenhill Management scale its business model to a national level. These transformative, omnichannel offerings include intuitive customer relationship management software, proprietary quoting and enrollment systems, MedicareCENTER, and access to a world-class advertising and marketing firm. Greenhill Management can further focus on expansion opportunities by utilizing Integrity’s proven infrastructure of business services, which streamline areas such as People & Culture, Technology & Innovation, finance, legal and compliance.
Additionally, Greenhill Management can now extend meaningful ownership to its employees through the Integrity Employee Ownership Plan.