DALLAS – APRIL 19, 2022 – Integrity Marketing Group, LLC (“Integrity”), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has acquired Mail Pro Leads (“Mail Pro”), an innovative marketing and lead generation firm. Mail Pro is integrating its systems and capabilities with Integrity’s lead delivery technology, providing enhanced functionality for Integrity platform partners.
Mail Pro is a respected and trusted market innovator that provides agents with high volumes of performance-based digital, social and direct mail leads for a wide range of life and health insurance products and services. The company also handles lead fulfillment. Seamlessly combining Mail Pro’s extensive systems and capabilities with the Integrity LeadCENTER platform creates a more flexible, affordable and streamlined experience for agents. This, in turn, will help benefit American consumers who need life, health and wealth protection.
“Integrity maintains its tireless commitment to innovate insurance for all stakeholders,” explained Bryan W. Adams, Co-Founder and CEO of Integrity. “As we’ve expanded our partner ecosystem, we are transforming the insurance process by collaborating with leading companies who bring deep expertise and insight to Integrity. Strengthening our lead generation capabilities with the proven experience and expertise of Mail Pro is the next step in creating end-to-end optimization for agents. This partnership brings us closer to our goal of serving all Americans in whatever ways they prefer — in person, online or by phone. We couldn’t be more excited to welcome Mail Pro to Integrity, and we look forward to working with them to enhance the crucial service we provide to agents and their clients.”
Mail Pro’s systems and capabilities will build on Integrity’s existing offerings that provide agents and agencies with world-class services. These include marketing through ThomasARTS, innovative and comprehensive quoting and enrollment systems through CSG Actuarial, product development through AIMC, third-party administration services through IAS, as well as access to DEFT Research’s data and analytics. Adding the robust lead generation capabilities of Mail Pro to the mix further enhances Integrity’s efforts to innovate and transform every aspect of the insurance experience.
“Having access to timely, high-quality leads is what every agent and agency needs to continue to grow,” said Anne Wood, Chief Marketing Officer of Integrity. “We understand that agents want to devote their time and energy to providing solutions for their clients rather than searching out leads. By incorporating Mail Pro into Integrity’s technology solutions, we’re thrilled to offer agents an improved, actionable work environment — from initial lead generation to closing contracts. Innovation will always be a constant at Integrity, and this integration opens countless opportunities for our partners.”
“Integrity’s comprehensive, turnkey technology system allows agents to focus on people rather than on prospecting,” said Shawn Meaike, President of Family First Life and Managing Partner at Integrity. “We’ve worked with Mail Pro for many years. Without their service and support, we would never have grown as quickly as we have. When you take Mail Pro’s capacity to generate hundreds of thousands of leads and blend it with Integrity’s transformative insurtech platform, you get a flexible, more efficient and much more enjoyable agent experience. Integrity partners will see an impact on their business from Mail Pro — it’s another huge step forward.”