Our Team

Meet Our Leadership

Get to know the faces behind the Integrity name. Each of these men and women work tirelessly to ensure the Integrity family is growing, thriving and happy.

Kristi Roth

Managing Partner

Kristi Roth is Vice President of Senior Insurance Marketing and a Managing Partner of Integrity.

In 2004, Kristi and her husband, Mike, co-founded Senior Insurance Marketing. In the beginning, she assisted with many facets of running the agency. Now Kristi manages the company financing and agency licensing.

Kristi and Mike live just outside of Lincoln, Nebraska, and love spending time with their kids, Dominic, Isaiah and Isabelle. Kristi also enjoys being a track official for the University of Nebraska.

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