Our Team

Meet Our Leadership

Get to know the faces behind the Integrity name. Each of these men and women work tirelessly to ensure the Integrity family is growing, thriving and happy.

Mike Roth

Managing Partner

Mike Roth is President and CEO of Senior Insurance Marketing and a Managing Partner of Integrity.

Mike began his career in 1994 as a leading field agent, selling LTC and Medicare Supplements. He quickly became a top salesperson and was rewarded with top carrier contracts. He opened his own agency, Midwest Health Services, in 2000, selling insurance and recruiting agents. With the help of his wife, Kristi, they opened Senior Insurance Marketing in 2004 where they have recruited over 10,000 agents. They have become a leader in Medicare Supplement and ancillary sales.

Mike enjoys golfing, hunting with his kids and guiding hunts in Kansas with his company, White Rock Outfitters. Mike enjoys talking with people and loves to help with charity events. He also volunteers to raise money for many different charitable organizations. Mike and Kristi are the proud parents of Dominic, Isaiah and Isabelle.

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