Ron Shurts is the Co-Founder and CEO of Annexus and a Managing Partner at Integrity.
Ron hails from a small town in Nebraska and started his career selling life insurance to individuals and farmers. He quickly became curious about what else he could do to build a bigger and better business. In 1992, Ron started his first independent marketing organization, which grew to over $800 million a year in fixed indexed annuities (FIA) sales. In 2006, Ron co-founded Annexus with his friend, Don Dady. Annexus has spurred the growth of the fixed indexed industry market through innovative product design and by aligning the interests of carriers, distributors and clients.
Over his career of more than 30 years in the financial services industry, Ron has played a key role in multiple large-scale transactions, including a private equity deal with the largest private equity firm in the country. Ron is also the co-founder of Ashton Thomas, an RIA, as well as Amplify, a third-party asset manager. Those companies have over $20 billion in AUM combined.
In 2011, Ron became majority owner and CEO of the Arizona Rattlers, a professional indoor American football team and member of the Indoor Football League (IFL). Since then, the Rattlers have won several ArenaBowl and United Bowl championships. Ron is also actively involved with the Phoenix Suns Charities, Phoenix Children’s Hospital and the Arians Family Foundation.
Ron, his wife, Mia, and their two sons, AJ and Jaxon, enjoy spending their time between homes in Scottsdale, Arizona; Vail, Colorado and the Bahamas.