DALLAS – FEBRUARY 15, 2022 – Integrity Marketing Group, LLC (“Integrity”), an omnichannel insurtech leader in life, health and wealth solutions, today announced it has acquired Trusted Senior Specialists, an independent marketing organization (“IMO”) located in Houston, Texas. As part of the acquisition, Michael and Melinda Wilhelm, Partners at Trusted Senior Specialists, will become Managing Partners in Integrity. Financial terms of the transaction were not disclosed.
“For two decades, Michael and Melinda have built a thriving business with incomparable customer relationships,” explained Bryan W. Adams, Co-Founder and CEO of Integrity. “As an Integrity partner, Trusted Senior Specialists can maintain that impressive track record, while expanding their reach and influence. The support and technology they now have access to will enable them to set business goals higher than ever before and serve more Americans. I’m proud to welcome Michael and Melinda as Integrity partners and we can’t wait to include them in Integrity’s future success.”
The Wilhelms built Trusted Senior Specialists with one goal in mind — to provide exceptional customer service to seniors transitioning to Medicare. This focus has garnered significant industry recognition and awards along with thousands of loyal clients. Trusted Senior Specialists offers clients lifetime Medicare coaches through its concierge service, helping seniors in the Houston area understand options for each individual situation.
“At Trusted Senior Specialists, we protect your most valuable assets: your health, wealth and wellbeing,” said Michael Wilhelm, Partner in Trusted Senior Specialists. “We’ve always endeavored to be an organization that our clients can trust in a time of need — and that’s a mission Integrity shares. We’re thrilled to now offer our agents an entire suite of resources and a powerful insurtech platform that will help them better evaluate and serve the true needs of each client. The opportunity in front of us is greater than we could have imagined and we’re ready for our next phase as Integrity partners.”
Through Integrity’s omnichannel insurtech platform, Trusted Senior Specialists’ agents will access proprietary, end-to-end technology to assist clients through all phases of their Medicare transition. These resources include a comprehensive CRM system, MedicareCENTER, insightful data and analytics, and access to a world-class advertising and marketing firm. Trusted Senior Specialists will also benefit from Integrity’s shared business services, which encompass IT, human resources, accounting, and legal and compliance.
In addition, all Integrity partners offer their employees meaningful company ownership through the Integrity Employee Ownership Plan.
“One reason our company has been so successful for many years is the family-like atmosphere we’ve cultivated,” said Melinda Wilhelm, Partner in Trusted Senior Specialists. “We want those we work with to know that we truly care for them, whether it’s our agents, our clients or our employees. Today, we’re excited that our family has grown a bit larger — being part of the Integrity family means we can offer our agents and clients many more services and resources. Our employees have always been our coworkers in success. Through Integrity’s Employee Ownership Plan, we can offer them ownership for the first time. Our most exciting days are ahead of us and we can’t wait to see what the future holds for Trusted Senior Specialists.”
By securing an Integrity partnership, Trusted Senior Specialists becomes an integral part of Integrity’s fast-growing partner network. This group of industry leaders and icons collaborate to innovate insurance and financial processes — to implement solutions that help Americans prepare for the good days ahead.
